Changing public perceptions of alcohol, alcohol harms and alcohol policies: A multi-methods study to develop novel framing approaches
Background and Aims
Public views on alcohol, its harms, and related policies can influence behaviour and support for policies. This research aimed to (i) summarise evidence on public understanding of alcohol, (ii) compare public views with expert opinions, and (iii) develop new ways to improve public understanding and support for alcohol policies in the UK.
Methods
The study used a mix of methods:
- A literature review to explore previous evidence on framing and alcohol policy.
- Focus groups (20 participants) to compare public views on alcohol harms with those of public health experts. ...